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Amplify imagination

“We often wrongly assume that commodity jobs are filled with commodity people. Everyone was born with the capacity to create.”

While we know a lot about how to engender human creativity — equip people with innovation tools, allow them to set aside time for thinking, de-stigmatize failure, create opportunities for serendipitous learning — little of this knowledge has infiltrated management systems. Worse, many companies institutionalize a sort of creative apartheid. They assign the label “creative” to select individuals and roles — and tacitly (or not) relegate the rest to mundane work. Management processes must nurture innovation in every corner of the organization.

60 Stories
124 Hacks
6 Barriers

Amplify imagination

“We often wrongly assume that commodity jobs are filled with commodity people. Everyone was born with the capacity to create.”

While we know a lot about how to engender human creativity — equip people with innovation tools, allow them to set aside time for thinking, de-stigmatize failure, create opportunities for serendipitous learning — little of this knowledge has infiltrated management systems. Worse, many companies institutionalize a sort of creative apartheid. They assign the label “creative” to select individuals and roles — and tacitly (or not) relegate the rest to mundane work. Management processes must nurture innovation in every corner of the organization.

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Permission to draw fundamental distinctions between Performance Aspiration and Health Aspiration, as described throughout Beyond Performance, McKinsey & Company, represents a land
Story by John Roth on August 18, 2012
Dropping levels of student engagement in the United States and Canada has become a crisis - with 46% of high school students reporting they are bored in school (USA), and only 45% of grade 12 students
Story by Michael Furdyk on March 31, 2014
This story shows how one company made a complete 180 degree turn in management development by letting managers into the wild and letting them do what's natural while developing them through peer-to-pe
Story by Matt Shlosberg on March 7, 2011
This is the story of BIZZARTS, a concept that was born out of the conviction that art can make an important contribution to the business world, both economically and creatively.
Story by Luc Galoppin on July 18, 2011

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