It's time to reinvent management. You can help.

Focus the work of management on a higher purpose

"We need companies that feel like movements."

Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal. Individuals need a compelling answer to the question, “What’s worth my life?” And organizations must offer a compelling case for why what they do matters—an original and persuasive blueprint for where their industry could and should be going. Going forward, management practices must focus on the achievement of socially significant and noble goals.

107 Stories
164 Hacks
12 Barriers

Focus the work of management on a higher purpose

"We need companies that feel like movements."

Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal. Individuals need a compelling answer to the question, “What’s worth my life?” And organizations must offer a compelling case for why what they do matters—an original and persuasive blueprint for where their industry could and should be going. Going forward, management practices must focus on the achievement of socially significant and noble goals.

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What is your biggest motivation for running your business? Who or what matters most to you?
Story by Joe Sharp on May 13, 2014
What do we mean by the statement: "P-CED takes the bottom line one step further: to people, past numbers" ? It begins in 1996 with the question of how the economy could better se
Story by Jeff Mowatt on July 20, 2013
Fundamental infrastructure innovations must overcome a steeper than normal entry barrier. The market-place considers them an avoidable adventure regardless of need. Early adopters are rare.
Story by Raj Kumar on September 5, 2010
I am discussing a recurring problem with an engineer on the phone. Bob S., my Customer Service Manger told me the problem occurred again today.
Story by Jim McGriff, Jr. on March 3, 2015
Whether it's a fair trade social enterprise, a microfinance institution, or an agricultural co-op, any business that makes the claim that it helps the global poor must be able to objectively measure c
Story by Lindsey Alexander on May 10, 2012
Co-Authored By Steve Wright
Rules are daemons. They reproduce themselves and suppress human potential such as autonomy, sympathy and altruism.Tokio Marine & Nichido Fire Insurance Co., Ltd.
Story by Tsukasa Makino on October 30, 2013
Unilever is the second largest FMCG company in the world, with a huge environmental and social footprint.  We are committed to growing in all our markets, but believe that growth and sustainabili
Story by Thomas Lingard on May 11, 2012

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