When companies create quantifiable value for society as well as shareholders, those firms can be more profitable and become the foundation of a stronger portfolio.
Sustainability is a powerful way to generate innovation at Danone, producing creativity through presenting new problems to solve, establishing big goals that force people to think differently and fost
Each metaphor we use shines light on some parts of an issue while leaving others in the dark. The leading metaphors for developing “good” businesses, “Ethics” and “Responsibility”, shed light on
This hack is based on the premise that modern corporate social responsibility (CSR) as a business, governance, and ethics system has failed, and that it needs to be replaced by a new approach—CSR 2.0.
What do kids know about creating a company anyway? Well, 3 24-yr old Brown University ('08) grads didn't know how to do it the "right" way, so they did it their way.
Unilever is the second largest FMCG company in the world, with a huge environmental and social footprint. We are committed to growing in all our markets, but believe that growth and sustainabili
"Nobody ever got fired for buying IBM." That chestnut has morphed from sales proposition to object lesson on the perils of clinging to convention in less than a generation. We've ditched the dark suits and "sincere" ties of our father's IBM for black turtlenecks and jeans, and we've embraced the "think different" ethos of Apple's celebrated campaign : "Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in square holes. The ones who see things differently."
A humble confession: I'm bored. As mind-implodingly, soul-suckingly, spirit-munchingly bored of business as Jason Voorhees probably is of Friday the 13th. Let me explain why, via a tiny theory. Porter's five forces , the 5 "C"s of marketing ? Forget it. I'd suggest that today, nothing characterizes...
