Emergent social software platforms — the enabling technologies of the 2.0 Era — are being deployed by enterprises at a rapid rate. Companies as varied as Microsoft, Spigit, Salesforce, Jive, Socialtext, and IBM now all offer enterprise social offerings for customers. This brings up an important...
One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
Dell's marketing and communications organizations rely more and more on social media and community (SMaC), with some people blogging on internal or external sites, others developing community-focused
About two years ago, I read a book called The Future of Management by Gary Hamel at the recommendation of some friends. I couldn’t put it down, devouring Gary’s three case studies of companies ( Google , Whole Foods , and W.L. Gore ) pushing aside 100+ years of management wisdom and charting their...
A 163yr old privately held 7th generation 19th & 20th Century industrial “brown box” packaging company transforms itself into a 21st Century Consumer and Design focused company by inno
The experience of growing up online will profoundly shape the workplace expectations of “Generation F” – the Facebook Generation. At a minimum, they’ll expect the social environment of work to reflect the social context of the Web, rather than as is currently the case, a mid-20th-century Weberian...
Employee Engagement. From 1 person to 2860 members one person at a time. The employee engagement network has grown from myself to 2860 people in two years.
Terms like "open innovation" and "customer-driven innovation" are all the rage and these strategies can certainly help organizations become more innovative.
A stressed out small businessman learns, the hard way, the importance of a work place where people are energized and motivated by working the way that works for them.