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Humanize the language of business

“The noblest human ideals must become the noblest business ideals.”

The goals of management are usually described using words like “efficiency,” “advantage,” “value,” “superiority,” “focus,” and “differentiation.” Important as these objectives are, they lack the power to rouse human hearts. To create organizations that are almost human in their capacity to adapt, innovate, and engage, management pioneers must find ways to infuse even the most mundane business activities with deeper, soul-stirring ideals and to develop an authentically homegrown vocabulary for communicating their ambitions. How you talk reflects how you think (and how your organization works). If you want to inspire people to extraordinary accomplishment, the language of honor, truth, love, justice, and beauty can no longer be relegated to the fringes of management discourse and action.

32 Stories
87 Hacks
4 Barriers

Humanize the language of business

“The noblest human ideals must become the noblest business ideals.”

The goals of management are usually described using words like “efficiency,” “advantage,” “value,” “superiority,” “focus,” and “differentiation.” Important as these objectives are, they lack the power to rouse human hearts. To create organizations that are almost human in their capacity to adapt, innovate, and engage, management pioneers must find ways to infuse even the most mundane business activities with deeper, soul-stirring ideals and to develop an authentically homegrown vocabulary for communicating their ambitions. How you talk reflects how you think (and how your organization works). If you want to inspire people to extraordinary accomplishment, the language of honor, truth, love, justice, and beauty can no longer be relegated to the fringes of management discourse and action.

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Ah, the beauty of a small organization. Everyone knows what you are trying to accomplish, and if anyone doesn't, they know who to ask.
Hack by Chris Grams on August 27, 2010
Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through.
Hack by Jonah Sachs on November 5, 2013
What is your organization's most important asset? CEOs often respond that the organization's people are its greatest asset.
Hack by R.Paul Herman on May 11, 2012
Co-Authored By Tom Bowmer
This a revolutionary and completely new management philosopy is founded on the core principles of evolution, nuero-science and nature.
Hack by Terry Wilcox on September 20, 2011
The big breakthroughs in business, in innovation, in life, all come during moments of great vulnerability.  Yet, most of us go out of our way to avoid being vulnerable.  How do we overcome t
Hack by Dan Asleson on October 21, 2015
What truly makes teamwork effective? It is about the perspective of the individual member not the managers.
Story by Jim McGriff, Jr. on July 2, 2015
The key challenge in this hack is “how to make organizations genuinely fit for human beings”.
Hack by Chary Chigurala on December 3, 2011

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