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Seth Godin: Are you an artist--or just following instructions?

Bestselling author and MIX Maverick Seth Godin makes a case for why all the value goes to artists today--and describes what it takes to do work as art.

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martin-kupp's picture

Dear Seth, this is a great interview. You might also like our book "The fine art of success" where we discuss various artists (Damien Hirst, Jeff Koons, Madonna, Joseph Beuys just to name a few) and what executives can learn from their approach. Looking forward to your next interview or blog.