As business leaders, we face a variety of challenges. On 12th August, BridgeTalks presents Duncan Slater, the 1st double amputee to complete a journey to the South Pole, who will discuss motivational leadership and how one needs to harness one's drive and determination to inspire others to greatness.
Bridge Training and Events, based in London, UK, is a small agency that specialises in boutique employee engagement and culture management solutions. Started by Dale Smith in 2009, Bridge Training and Events has worked with businesses across several industry sectors including, but not limited to, retail, hospitality, technology, healthcare and customer service.
When driving a successful business, it is important to focus one’s attention on employee engagement, creative leadership and culture management as this can lead to impressive and unprecedented returns on investment.
Thus, Bridge Training and Events has developed a new event series called BridgeTalks, launched on 2 July, to allow managers and business leaders to come together to discuss these topics whilst being led by inspiring and successful opinion leaders.
Each talk is structured around the topics of Creativity, Motivation, Culture, Action and Brand, which Bridge recommends using as tools to empower and engage employees to be driven to enhance their customers’ brand experience.
On 12 August, one of the most inspirational leaders of our time, Duncan Slater, will speak on what motivates him and how a leader's drive and determination can inspire others to greatness.
On 2 July 2014, BridgeTalks launched at the Courthouse Hotel in the trendy Soho neighbourhood of Central London. The first presenter, Simon Lewis, spoke on Creative Management.
Understand your customer. What do they want? What do they need? How can your business provide its customers with both these things?
It is not always about what you sell but how you sell it that makes the greatest difference to a customer’s brand experience. To drive a successful business, managers at every level need to think about how their employees are selling their product and in turn, how they are (re)presenting the pubic image of the company. Are their personalities in line with your brand values? If not – why not? How does one begin to inject the right personalities into their business?
One must think of the total customer experience as part of the product.
Both brand innovation and the customer’s brand experience begin with your employees. The greatest difference between any business and its competitors is their employees. Managers at every level need to value their employees and consider their experience of the organisation as well as their productivity or output. When employees are truly engaged in their company’s brand values, a positive work-place culture surrounding those values will inevitably follow. Think of it this way – everyone would rather be part of a work(fun) culture rather than a work(force) culture.
So how can you affect this culture shift in your company? The answer, according to Simon Lewis, is in Creative leadership. So start applying your creative thinking skills immediately! Not the creative sort? Do not fret yet – Creativity can be learned…
Next on BridgeTalks...
12 August: Duncan Slater will speak on Motivational Leadership
10 September: David Marshall will speak on Connecting Employees to a Service Culture
7 October: Mark Arena will speak on How Great Leaders Inspire Action
5 November: Hamish Pringle will speak on Engaging Employees with your Brand and Company Culture
When employees fail to reflect their company's brand values, they also fail to provide their customers with a proper brand experience. CEO's and managers may think they offer their customers a specific product but too often they fail to recognise the impact their customer-facing employees have on the experience of that product.
Business leaders need to consider their employees as an integral part of the total product their company provides for their customers. Business leaders must recognise the value of having employees who are engaged with the company's brand values and reflect them in every customer interaction. How can managers make brand ambassadors of their employees? The Bridge solution is this - in discovering how business leaders can think more creatively about motivating their team and enhancing a brand reflective culture, they will be empowered to inspire all of their employees to become Living Brand champions.
Numerous studies have been conducted proving the value of employee engagement in contributing to the success of a business in providing an ideal customer brand experience.
For further details on the results of these studies, please see the government's report 'Engage for Success: enhancing performance through employee engagement' written by David MacLeod and Nita Clarke.
"Employee engagement is a workplace approach designed to ensure that employees are committed to their organisation's goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being." - 'Engage for Success' Government Report
BridgeTalks is a tremendously important and effecftive event series created for business leaders to empower them to enhance their employee engagement with brand values and discover how better to manage the culture within their businesses.
David MacLeod and Nita Clarke, Gov't Report: "Engaging for Success: Enhancing performance through employee engagement"