This is all about the struggles, challenges and crises faced by me along with my partners Dhanesh Haridas and Noufal Bava during the initial period of forming our company "Epixel Solutions" and how we overcame all those problems to find our own space.
Ever thought of conquering the world market from the tiniest spot or from a small start-up point? It’s a big challenge and a jaw-dropping moment once we achieve such a world-dominant status. This piece of the article gives you enough information about the struggles we faced during the dawn of our start-up to how we hopped over them and dominated the world market with our unique product.
Direct selling field isn’t a new term for the world, every money-involving business strategies like banking, insurance or other financial industries are part of such a network marketing strategy. This basic fact is unknown for the majority of the people or even the professionals aren’t aware of it. We were always furious to know such facts that revolve around in various business models.
The beginning of the act
The curiosity within us delivered a whole new idea and direct selling industry is a perfect platform where many individuals and brands grew up to become popular and rich. Well, an opportunity was before us and studies witnessed one thing for clear – it’s still not explored completely!
The struggles every direct selling organization face from launching stage to further levels is quite difficult. They might have got up with the best team or resources to market, but still, the business falls down.
This enlightenment was our preliminary step or the beginning of a whole new act. A whole new nine yards – this part was running through our mind.
The missing point – explore deep
Deep down somewhere there is a missing point and we began to explore it! And we found it! The partial automation is the key area that must be given priority and the existing models during that time period wasn’t up to the mark.
We took measures and dug deep to develop a unique model to provide the missing side – direct selling software. Yes, there were many providers already in the industry but the advanced side of the package is never been developed.
Epixel MLM software as a brand established with a vision to change the future of network marketing business and the dawn of a new business phase.
We started out by providing a basic – standard version and by maintaining a good relationship with our customers we developed an advanced version.
Into the world market
Just like we dreamed before, it was an entry ticket into the world market and thereafter an evolution has been made.
Transparency was one of the key issues that drifting the business apart, blockchain resolves it and adds more value to the network. However, there are certain limitations in blockchain like the large power consumption, limited applicability, and moreover, it’s still in the growing stage.
The dilemma to clear out
Just like the limitations mentioned in the above part, there are dilemmas going around us on choosing the best futuristic technology to choose and all. We decided to go for more data and these data’s are the best reliable source that can mould a perfect solution.
That’s how we moved to the next side that has much-advanced intelligence, yes we’re talking about AI. Data is valuable and the data so collected from the past time helps us to do the math.
AI alongside with data science provides a useful form of data processing and it helps out to resolve every issue that exists in the direct selling business. Hence the business intelligence tool was developed from our side that can predict the future of a customer’s business.
Business tool – AI Engine
Business intelligence is an AI version where the yes and no’s of business is predicted and provided to improve their business. The information accumulated in this tool helps to analyze the financial status, the marketing misleads, which business sectors are causing the loss, how to improve, how to extend the business worldwide, etc.
The downside of the technology in business is thus eliminated by introducing yet another technology. Direct selling industry will witness a new future by eradicating all the existing drawbacks and become a perfect source of the economic fortress.
Robert Kiyosaki once said, “Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.”
We, Dhanesh, Sajin and Noufal together are trying enough to bring back the trust that is lost in the direct selling due to various scams. Technology and human effort work together to provide architecture, the result will be – “Connecting AI in the direct selling industry and make brands popular with customer usability.”