In this article, we’ll introduce the top 5 digital marketing solutions that will help you drive more sales. We’re sure you already use some of them, however, our goal is to show you how to maximise their potential, as well as to show you which direction to take when researching new marketing tools.
If the majority of your sales are conducted online, you’ve probably tried a myriad of digital solutions and tools that are supposed to help you secure more sales. As time goes by, new solutions appear and you find yourself saturated with information.
Using too many different tools and solutions will eat up your time and budget, all while not delivering the results it should. If you focus on the essential solutions and approach them systematically, monitoring their effectiveness and analyzing monthly gain secured through them, you’ll have a far easier time managing your time, as well as the average acquisition time.
How many different digital marketing solutions is your company using at this time? How many of them overlap? Can you speed up your sales process by using fewer solutions more thoroughly? In order to help you with these questions, we compiled a list of 5 digital solutions you need for a well-rounded sales strategy.
#1 Google analytics
Google Analytics is a free tool that helps you track and report everything that’s going on on your website. Not only can you see the age, gender, location and language of your new and returning users, you can also see which devices they’re using and discover your biggest traffic sources.
If you’re using social media and quest blog platforms to promote your business, you’ll want to know exactly which campaigns and blogs are bringing in the most traffic. The best way to do this is with UTM tags. By using the Campaign URL Builder, you can tag links leading to your website in a more systematic way.
UTM parameters are five different variations of parameters that are used to measure the effectiveness of online campaigns. They are as follows - campaign source, campaign medium, campaign name, campaign content and campaign term.
Campaign source tells you where the traffic is coming from, as simple as that. Campaign medium is like a channel, it differentiates between social media, email, affiliates, CPC campaign etc.
Campaign name identifies the campaign you’re about to run. For example, if you run a sport’s equipment webshop, and you want to advertise all the products a first-time runner should have, the campaign name would be something like Social-Runners-Essentials.
Campaign content is used to differentiate links and ads that lead to the same URL. This allows you to perform A/B testing and figure out which display works best for you. Campaign term is used specifically for paid searches, meaning to track paid terms in PPC ads.
Leaving your links up to chance would be a big waste of potential. Tagging all your links shows you exactly how many people found you through Facebook, Instagram, Twitter, blog posts, email campaigns, in-app ads etc. That way, you can focus on the platforms that are pulling in more traffic.
Another amazing feature of Google Analytics is the internal site search which gives you insight into what content potential customers are looking for on your website. This provides an opportunity to uncover what type of content you’re missing, or if some landing pages are unclear to your clients.
Google Analytics helps you uncover your best and worst-performing content based on the bounce rate. There are instances of course, where a low bounce rate is a good sign, meaning people came to your blog, found what they were looking for and then left, but for other websites, it may signify that people didn’t find what they were looking for and left.
If your webshop has a high bounce rate, you should consider setting up a goal funnel to determine where people abandon the shopping cart. If you see a huge number of people exiting your payment page, you should work on customer experience.
Mailchimp is a great piece of email marketing software, usually used for sending and tracking newsletters. The platform offers a number of visually appealing templates you can modify to your preferences. However, you can import your templates as well.
As far as integrations go, Mailchimp has you covered with more than 250 different integrations! Integrating Mailchimp with Shopify allows you to create a sign-up card that pops up during the checkout process. You can also send e-commerce data directly to your Mailchimp account, giving you valuable insight into your customers’ purchase behaviour, location, etc. It gives you the opportunity to measure sales directly generated by your email campaigns.
Mailchimp can also integrate with Facebook Custom Audiences, allowing you to target ads to specific subsets of your customers. You have the option to sync your entire Mailchimp list with Facebook and retarget customers with specific ads.
#3 Better Proposals
Writing proposals from scratch can be a daunting task, and spending all that time on the proposal, without any kind of feedback is just soul-crushing. This is where proposal software comes in. With Better Proposals, you can easily fill in the blanks of different proposal templates and cut the time it takes you to write a good proposal in half!
Better Proposals eliminate the need for a designer, with visually pleasing proposals that can easily be modified to follow your brand identity. Moreover, your proposals are easily optimized across devices, making them stunning no matter how your client chooses to view them.
Once you send your proposal out, you’ll easily track when it was opened and where your potential client spent the most time on, making the management of your pipeline easier.
Source: Better Proposals
By far the biggest advantage of proposal software is the integrated signing and payment option, which speeds up the sales process and diminishes the need for printing a proposal, signing it and then sending it through the mail and waiting on a response.
#4 Sprout Social
Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current and prospective customers. It helps you engage in social listening by uncovering trends that help you better understand your audience.
It also allows you to organize and schedule your content on a number of different social media, all through one dashboard and streamlines social monitoring helping you engage with your community.
Furthermore, Sprout Social provides all-encompassing analytics from your social media that helps you see the bigger picture and enhances your social media strategy.
When it comes to affiliate marketing, you’ll want a solution that is automated and does the majority of the work on its own. Whether you’re looking to make money from your blog or want to cast a wide net of potential websites for backlinks, you enjoy VigLink.
VigLink uses dynamic links to automatically change to work with merchants that VigLink has determined are offering the highest conversion rates and commissions at any given moment. It works as a middle man between a publisher and merchants.
VigLink is primarily about selling physical products but also works with digital-only products and services.
It’s hard to pinpoint the exact list of digital marketing solutions that can help every business drive more sales. Your digital marketing strategy depends on your niche, target audience, the number of monthly sales and much more.
However, with the basics covered in this article, you’ll surely see a spike in your monthly sales and determine which part of the sales process you need to work on more.