Every business out there is doing content marketing to some degree. However, it’s the efficiency of their content marketing strategies that makes all the difference in their performance. With the right strategy, nonetheless, being competitive becomes a lot easier. This is a concept that a surprisingly large number of Australian enterprises are struggling with. So, here are several tips to be more efficient when it comes to the creation and management of your content marketing strategy.
- Set your content marketing goals
Start by evaluating your current state of business and make an estimate of where you want to be in a month or a couple of months or a year. Set your goals according to this. Still, in order to be able to measure and track your process, your goals need to be SMART. This means that they need to be specific, measurable, achievable, realistic and timely. Most importantly, you need to focus on those factors that really matter instead of wasting too much time and giving too much significance to vanity metrics.
- Know your demographic
The nature of your message varies on who it is going to be delivered to. Knowing your demographic helps you choose the tone and voice that your message is going to take. Other than this, your demographic may prefer one channel of communication (for instance, social networks) over the others. By figuring this out and by learning about the rules of the network in question (optimal content format, the optimal time to post, etc.), you’ll increase the efficiency of your posts many times over.
- Use a variety of formats
Previously, we’ve discussed that different networks might prefer different content formats, however, even within the same network, you might want to try employing this strategy. Why? Well, first of all, it saves you time by giving you a chance to repurpose your content. Second, by providing a variety of formats, you’re more likely to keep your audience engaged, interested and entertained. Some of the formats that you might want to start using are infographics, podcasts and videos and if you’re already using them, you need to start using them more.
- Invest in quality
When it comes to content creation and editing, you might want to consider hiring professionals in order to deliver the content of optimal quality. While it is true for an individual user to reach this level of editing skills, more often than not, it takes a team in order to cover absolutely everything. This is why it might be a good idea to outsource this task to professionals. Working with local experts is always a good idea and in some business hubs, it’s quite easy to find expert help. For instance, an NSW business can easily find a reliable video production Sydney agency to work with.
- Keep track of your content’s performance
Sometimes, the only way to see if something is working is to let it go live and then track its performance. Once you do this enough times, you’ll have a small sample of data that you can analyze and make actionable decisions upon. You need to see how people are responding to your content and check if there are any patterns that you can exploit to your benefit in the future. For instance, on some networks, posting at the same time every day may benefit your results, however, something else entirely might work better in your case.
With these five simple tips on your side, you’ll give your content marketing strategy a drastic boost in several different aspects. First of all, creating quality content will become much easier, which is what will provide you with more consistent results. Second, you will make your marketing strategy more systemic and, therefore, more reliable. Finally, you’ll give a substantial boost to your business.