In our modern world, it can still be difficult for managers to look at unconventional management positions as adequate or applicable whatsoever despite the large amount of these opportunities out there. However, the restaurant industry, especially when alcohol is included, can be a difficult and unpredictable place to become a manager within. Despite these positions paying well and coming off as seemingly simple in nature, there are many aspects of bar management that are often neglected which can lead to serious disasters, negative reviews, and the firing of good employees who were put in unfortunate situations.
Therefore, three major points to consider when managing a bar setting are the alcohol intake of patrons, the security and simplicity of transactions, and the quantity as well as the quality of the alcohol being purchased. Once you have perfected these three aspects of your team’s business, you can begin to reap in the benefits and see the results of positive and frequent customer interaction today.
Pay Close Attention to Patron Alcohol Intake
For many new bars, it can be difficult to acquire regulars without also garnering individuals that abuse the alcohol limits of their body. However, as a bar manager, it is not the patron’s fault but your own if they become too intoxicated. Furthermore, many of these individuals will then proceed to drive themselves home which then makes you run the risk of being attached to injury cases and DUI cases that are not only damaging to public images, but tedious likewise.
In fact, DUI charges often come back on bars due to the fact that the patron’s alcohol intake was extremely high and the proper attention was not given to these individuals in order to ensure their limit is respected. On top of this, cars are now not the only way that individuals can receive DUIs as there are now many weird ways to get a DUI in the U.S. including riding a bike, which is a very common means of transportation for bar patrons nationwide.
Therefore, it is crucial that you and your team are trained on picking up on the various signs that an individual has had too much so as to simply forego these disasters altogether in the future.
Make the Purchase Process Simple and Secure
For many bars, the transaction process is the most important part of the business’ system as it can either make or break a sale. For instance, if a company denies credit cards, many people will not bother using the ATM and will instead simply move on to another company that accepts them. Furthermore, if a company has a long and tedious purchase process, an intoxicated individual may become frustrated and simply choose another bar with a more simple and effective process. Therefore, it is highly important that you create an efficient system that is easy to use and understand, no matter how inebriated an individual may be.
On top of this, companies all too often will become prey for hackers when using payment systems such as Square in order to complete credit card transactions. Because of this, many patrons have become wary of using systems like this and will often head to other bars where different credit card systems are in check. However, by ensuring you have secure payment systems, you can eliminate this concern and make the process not only quick but safe for your customers as well.
Both Quantity and Quality Matter
Although it may seem obvious to a bar manager, the alcohol you purchase when restocking inventory is vitally important. For instance, a bar that solely buys massive quantities of low-value alcohol may have more people but will face issues considering the younger demographic they are reaching and their financial statuses, as well as the location and its proximity to nearby campuses which hold this demographic.
In the same sense, a bar that only purchases the most expensive alcoholic beverages may have more big-buyer types frequenting the location but less overall customers due to the current financial state of America.
With this said, the best option is to have a large quantity of both top-shelf beverages as well as cheap options so as to broaden your demographic and get the most traffic. In turn, you can create an engaged and dedicated fanbase in your nearby area that encourages new customers to come and makes the most money for your company and your team likewise.
In the end, perhaps, the best thing to do is to simply kick back, relax, drink a cold one with your team, and know that your marketing and management are spot on and your company is all the better because of it.