Quality Systems departments across all organizations live or die by the data they supply to their internal stakeholders. But when plans get lost in translation, a support structure is not in place and a vision gets cloudy people who work in this area lose sight of the value of their work product and, worse yet, lose track of who that internal customer is. All information derived and provided needs a customer, all customers want options on the menu with the product supplied, and sometimes the customer has to be led to grab ownership of the opportunity the information supplies. By simply clarifying the internal customer, a vision can be created that leads to plans and role clarity that gives meaning to the work and lives of the folks serving their internal stakeholders. The results of this approach can take traditional quality system roles (data collection, mining, auditing) to a new level (project leaders, improvement organizers, and problem solvers) in less than a year. Strengthening credibility within the organization and out through to the customer base.