I don't know if this is maybe a management style out there but I haven't heard of it per se.
In my company there are 3 basic ways to generate an individual's income and they can actually take part in any one to all three, even at the same time.
1) Referral or commission: Basic, if you bring in some new business, you get some of the profits. Not new!
2) Work for pay: A team member does some service or work and is paid a direct percentage of what we charge the customer / client for that person's number of hours worked. Not new either.
3) VP of Service or Product: Person volunteers to take ownership of running a operation/service or develop/market a product and earns their income based on how successful they are (percentage of net income). They don't make as much of a percentage as the work-for-pay person but if they do well, their net income figure could go quite high. Their team (rest of the company) is there to support with any talents they have and they also help obtain the resources this person needs to accomplish their adventure. There is a goal time set by the volunteering VP to show expected results but there is no need to fear failure UNLESS you show no effort in trying something/s. To us, this is new because this VP literally owns this project and they can take pride in doing their way or even their crazy way and possibly be paid very well for it!!!