If you want to build a successful business, the way forward is to build strong customer engagement through social media platforms. In a digitalized world, your connection with your customers is just as important as the product you are selling. Your brand needs to stand out from your competitors and you can offer your audience a solution through your content.
What is brand awareness and how do you build it? Brand awareness is a term used in marketing, that describes whether potential customers recognise your brand by its name or by the logo. Just like other brands, you can use Instagram and Facebook to engage your audience in quiz-learnings that boost sustainability. Engaging through polls increases customer engagement and brand awareness.
Targeting your audience through different strategies
Connecting with your target audience can be done through different channels. Social media platforms, such as Instagram and Facebook, gives your business the ability to engage with your potential customers. You can reach your target audience by running ads on social media platforms. Engaging with your customers builds brand loyalty. Renowned brands are investing in building meaningful engaging experiences with their customers.
Another strategy to target your audience is to create a customer-focused partnership with other brands. A partnership with other brands, might not directly benefit your business but sharing connections and referrals that might not fit your product, will impact your business directly. As a business, you will stand out as customer-focused by promoting your partnership. It also adds value to your company.
What is Customer Engagement and how to increase it?
Customer engagement highlights how beneficial your connections with customers are. Customer engagement is beneficial for your business as it increases customer loyalty, leading to them preferring your product over a competitor's. When a customer is loyal, a long-term relationship is built, where the customer would confidently recommend your product to others. Building an active customer engagement strategy makes a successful brand.
But how can you increase your customer engagement? You need to have a strategy in place. It is not one strategy but a combination of multiple strategies. An excellent engagement helps your brand to stand out. Some of the benefits are increased customer retention, improved interactions with customers, personalised approach, and word-of-mouth marketing. Engagement builds through time but is worth the effort.
Humanize your Brand
What do we mean by humanizing your brand? A business that is exclusively online can lack that human aspect, as opposed to a physical shop. When ordering online, there is minimal human interaction and despite the convenience, interacting with another human being creates that feel-good factor. Customers are more likely to interact with social media accounts that have a humanized approach.
Humanizing means that your customers or target audience, feel that you are able to understand their needs and concerns, thus making your brand more relatable. Humanizing your brand will build customer engagement. It is crucial that you answer your followers' questions, comments, and liking or sharing other inspirational posts. Show up and your audience would feel they can relate to your brand.
Customer Engagement by creating personalized customer experience
Despite living in a digitalized era, people still seek an element of personalization. Therefore, creating a personalized customer communications experience would increase your engagement. Today's technology allows you to understand your customers' preferences which enables you to create personalized content, recommendations, promotional messages, discounts, and emails. Your brand will benefit and will stand out from other brands that lack that personalized element.
Focus on what your customers have to say
Listen to what your target audience has to say. Understand what questions they ask and how you can solve their problems. Encourage your customers to put forward suggestions, opinions, issues, and questions. However, make sure you take the time to reply to their comments, questions, and concerns. This will put you at the forefront as a brand that values its customers.
How can Brand Awareness and Customer Engagement work together
Nowadays, companies are focusing on promoting brand awareness on their social media platforms and increasing their customer engagement. One of the largest ways to create brand awareness is through targeted ads on Facebook and Instagram. This type of advertising has proved to be more effective than traditional advertisements such as TV ads. Creating original content on social media creates more brand awareness.
Potential customers, share experiences whether positive or negative. Be the brand that offers a solution, even if a negative comment refers to your brand. Find your target audience, and understand what questions they are asking. Create content that answers questions your target audience might have and inevitably your customer engagement will increase. Your audience will also feel comfortable interacting with your brand.
Reflections on Customer Engagement
Customer Engagement will have a significant impact on your brand. In order to achieve effective results, it is important to use a combination of strategies. Any business is concerned about customer retention, but by implementing strategies you will attract more sales and improve customer loyalty. Link your social media accounts, to create a uniform look to your brand and produce original content.