For anyone managing a website, optimization is key. However, it is not always easy to manage the optimization and create a site that is user-friendly. Here are some things to keep in mind as you build your own optimized site.
The age of technology is upon us, and the only two options for new businesses is to join the revolution or be kicked to the proverbial ‘technology curb’. Although most of us are completely aware of how to utilize our advanced cellphones or how a basic website functions, there are still ways for business owners, SEO Content Marketing experts, and web designers to take these simplistic systems and transform them into websites that truly excel in both UX and optimization alike.
With more Americans turning to the internet to promote their home-made brands and opinions, the need for simplistic design continues to increase, and the outcome may be the death of the web designer and the birth of the ‘do-it-yourself-designer’ in its place. Despite this, it can still be difficult to find time to create your own optimized site and, in turn, the ultimate balancing act often ensues.
However, with the IT world taking notice of this shift in design, a rise in easy-to-use website creation programs and plug-ins have begun and creating your own website is finally easier than ever before. The best way to begin is by deciding whether you want to pay for a low-cost website builder or create your own site, look at some of the new technology in your field, and decide what exactly you want on your site as well as what will improve your UX.
Website-Builder or Build-it-Yourself; Which is More Effective?
Although web design continues to be most effective when done by a professional, there are several companies that emulate these services in a fast and low-cost way. However, this is not always as consistent as learning it yourself. For instance, if you intend on continuously creating content such as a blog or news page or plan on using commerce or accounting software to keep track of online products, paying a company may not be ideal. Despite this, reviewing the best website builders and discussing this option may be ideal when creating a new website for your organization, business, or even simply your opinion.
If you choose to create the site on your own, there are still many things to keep in mind. For instance, choosing a quality web host server and ensuring that your data is safe ahead of time can help you to prevent a data breach in your site which could lead to identity theft, spam, and decrease your DA in the process. Furthermore, when building it yourself, you must also focus on the quality of the content you are creating and connect this content to social media as often as possible to create a base of followers and consumers interested in your products and opinions in a natural way rather than paying for your likes or DA.
New Technology in Business and How it Affects You
Paying attention to new technology in your particular field and surrounding your field can significantly increase the chances of your site being successful and your consumers gaining the same user experience that they would with one of your competitors, if not better. For instance, there are countless tools to get more traffic to your site which can significantly help you when it comes to the content you are creating and the demographic you find you are targeting as well as the evaluation of your competitors sites likewise.
By looking at their content and discussing what they have done incorrectly or better than you, you can create a website that is in conjunction with your field of expertise but also excels in this field likewise. From there, you can repair their user experience mistakes on your own site and learn from people who have been in the business far longer than yourself without having to ask for advice in the process.
Also, by looking at the new implications of Virtual Reality in web design via Ecmascript’s API, WebVR, and Mozilla’s MozVR, you can determine if creating a VR compatible site to dominate your particular market is right for you. With over 6.3 million VR headsets being shipped across the world in 2016, creating a VR-compatible site may be a great way to set yourself apart from competitors and create something new and fresh in your industry alike.
Similarly, you can also use the data and analytics your site receives to make decisions such as whether VR is applicable or even simply whether they want more information on s=certain pages or tend to not go past the main page. In turn, you can create a more enticing site that actually interests the people that view it the most often. In fact, it has been speculated that every business person should know about analytics and how they affect a company’s web presence as it could quite literally increase traffic and profitability in a matter of months if handled properly.
Optimized Website Content for UX and Marketing Purposes
Quality content is a crucial element to the creation of any website. When the content is not up to par in relations to other sites marketing the same products or services, these various other sites will exceed whereas the poor-quality site will continue to be neglected and lose it DA because of this. Although individuals may click on the page from the SERP, the click-through rate will decline due to the fact that the first page will continue to be the only page viewed by individuals.Therefore, creating quality videos, blog posts, and interactive user formats are great ways to ensure that your DA stays high and your business excels because of it.
When it comes to creating quality videos, all too often companies forget the power of video in marketing and customer engagement. The average attention span of an adult is approximately 8 seconds, therefore, creating videos that are engaging and exciting can help your consumers to pay attention to your products or services and not skip to the next page in the process. On top of this, compressing videos and using quality tools so that they are edited correctly is a great way to ensure that you are properly optimizing videos for use in web design and building your content on your page in a natural and effective way.
Furthermore, by creating a blog and posting content to it on a weekly basis, you can ensure that your Freshrank stays intact and connect these posts to your social media platforms to keep your customers excited and engaged regarding the products or services. This will allow you to create a larger demographic base and give you a personal look into the individuals that keep your business afloat (aka the consumers).
Lastly, by creating a user-friendly and immersive format, you can keep your viewers interested and following through to various other pages in an easy-to-use and simplistic way. In fact, in a recent user experience study by Experience Dynamics, it was speculated that 79 percent of individuals would choose a different site if the content was not optimized and user-friendly. However, there are plenty of simple ways to improve your UX with very little effort in return.
For instance, by using UX design with Drupal, you can focus on your content management effectively and create a site that is professional and advanced without the hassle of uncertainty that all too often comes with the price of designing a website yourself. On top of this, by using plugins like Yoast to build your search engine optimization ranking, you can start with a strong SEO foundation and see your site rise on the SERP and increase traffic and business because of it.
In the end, there are countless ways to create an optimized and effective site on your own without paying the absurd prices that some web designers will charge. However, the best way to do this without dealing with the negative impact of doing it incorrectly is by first becoming aware of all that it entails and becoming proficient in these systems and techniques prior to utilizing them. By using the techniques above and continuing to expand your knowledge regarding design, you can ensure that your site stands the test of time and builds business rather than taking it away from the start.