Inspired by Seth Godin, Harry Beckwith, Michael Gerber, Ken Blanchard and too many others to name, we set out to create a company that would offer maximum service with minimum "friction."
- Why are websites so expensive?
- Why do companies charge so much up front for their work?
- Why does it take so long to produce a website?
- What customer-friendly technologies are available?
- Why do companies have contracts that are so vendor-focused?
- Why do so many friends have such bad experiences with web designers?
Instead of charging project fees according to the industry's usual half-down and half on delivery, we set a subscription price starting at $69 per month. This puts the risk squarely on us and makes it easy for customers to get started.
Instead of dragging customers through a mind-numbing design process that takes weeks or months, we hand-pick ten elegant pre-built designs after learning about their brand and goals. This changes the design phase from an endurance marathon to an easy game of pick-your-favorite. Leveraging a world wide community of designers, we have hundreds of beautiful designs to pick from. Taking a few hours of our time to pick out relevant styles saves the customer many hours and hundreds, if not thousands of dollars.
The final problem was to overcome the stigma of so many hit-and-run web firms that, having delivered the site, cannot be reached for service thereafter. The no-contract subscription model ensures that we keep customers only as long as they are happy with the service we provide.
- Low cash needs. The site cost is spread over many months.
- Rapid startup. Once the customer picks a style, the site can be up in days.
- Ongoing support. Customers never feel stuck or abandoned.
We dismissed one customer for being a royal pain. Another was so hit-and-miss with payments that we eventually had to tell him that we could no longer help.
On the whole, however, customers have been very loyal and supportive of our goals as we help them to achieve their own.
- Seth Godin - Purple Cow, Free Prize Inside
- Harry Beckwith - Selling the Invisible
- Ries & Trout - The 22 Immutable Laws of Marketing
- Ken Blanchard - Raving Fans
- Michael Gerber - E-Myth Revisited