Story:
Food for Thought

November 14, 2011 at 6:09pm

Summary

Bay Area Food for Thought - created and Implemented by DLC

Goal:

To leverage engagement & leadership among a Pharmaceutical company's top talent and to enhance best practices within all of its Divisions.

"“With the ultimate goal of delivering on our commitments to patients, customers and shareholders who rely on us, we can focus on improving the
way we communicate in all divisions; operating with transparency in everything we do; and on listening to the views of all people involved in best practices.”

Creating a culture of networking, understanding the company's portfolio while providing the opportunity to enhance leadership
Providing shared best practices across all divisional lines within the company – understanding the “WHY”
Expanding personal knowledge and development opportunities

Outcome:

To keep an open mind about “best practices” so that we can share and possibly adopt successes within each Division and within each Regional Geography. Provides the opportunity to meet other key/emerging colleagues for professional development – networking.

Participants:

A key/emerging colleague from each division within the company would be hand selected by each District Manager (i.e. Psychiatry, Institutional Sales, Biologics, Opthalmics , Oncology, Primary Care A & B, Endoctrine Care etc.). The representative’s responsibility would be to represent their district’s best practices—not just their best practice ideas.

Time spent would be voluntary since the meetings would be held after hours; hence, it would require a personal commitment.

Agenda proposal:

Dinner meeting at a central location with a private room, three+ hour commitment
Minutes would be taken from each meeting and forwarded to each District Manager, Regional Manager & Participants
Each participant is expected to provide a professional presentation – Approximately 15+ minutes per participant
- 5 minutes – Their Product overview (learning process for other individuals)
- 10 minutes - District’s best practice(s), explain the “WHY” , write-up / example is required for the group. This would allow a living document process for future references
- 2 minutes – Participants also involved in a Book Club, a report out on the “two top take aways” on a discussion of leadership based on the assigned book.
  - The Leadership Test by Timothy Clark
    - Book will be provided and mailed upon confirmation
Alliance Development Manager for Northern California
- - A brief presentation of his responsibilities and how he can work bring value to you and your customers

Context

This proposal is based on the concept of sharing best practice(s) across all divisional lines within Pfizer, to better understand the “WHY” behind the districts’ best practice(s). It is important to note that this proposal has been approved at a Regional level.

Triggers

The Gallup survey came out for this company, saying that they did not have efficient cross divisional communication and that they were operating as different company -- so they needed to created a system to better integrate them so that thtey could maximize their internal company resources and build on one of their core guiding principles of collaboration.

The people involved were one person from every department/business unit.

Key Innovations & Timeline

Proposed Agenda: Done on a Quaterly Basis.

“Food for Thought!”

Agenda to be kept to a strict time clock

4:45 to 5:20 pm Welcome Reception, Networking Opportunity

5:20 to 5:30 pm Seating, Introductions

Guest Presenters

Omitted due to respect of time

FFT Executive Challenges Please let individuals on your team present who have not presented thus far

5:30 to 5:50 pm Institutional sales – Team Leader

Questions & Answers

EC Presentation: To be updated January 2011

5:50 to 6:10 pm PC – Team Leader

Questions & Answers

EC Presentation: Our idea is to develop the Food for Thought team to serve as a cross-divisional advisory board for “pilot” programs across business units

6:10 to 6:30 pm PC – Team Leader

Questions & Answers

EC Presentation: Develop a process of additional engagement by directly using the data from the Gallup Survey as it relates to Specialty & PC.

6:30 to 6:40 pm DM Psychiatry – Team Leader

Questions & Answers

EC Presentation: Cross BU communication

Leadership Discussion

6:40 to 7:00 pm Kaiser

The sequel to “The Question behind the Question” is a book entitled “Flipping the Switch” by John Miller. Per survey request, an easy read. (Book mailed to you at the end of December)

A discussion of how we can switch from a leadership book to utilizing the Career Pathway courses for yearly credit.

7:00 pm Closing comments, Survey

Thank-you for the feedback, the agenda reflects the suggestions.

Remember, the “FFT” committee is your platform to engage your Division!

Mission statement:

“FFT is designed with the ultimate goal of delivering on our commitments to patients, customers and shareholders who rely on us, we can focus on improving the way we communicate in all divisions; operating with transparency in everything we do; and on listening to the views of all people involved.”

Challenges & Solutions

Survey Results:

Question 1: 100% extremely satisfied satisfied - Level of satisfaction with the event
Question 2: 90% strongly agree & 10% agree - I see value in FFT and plan to role out applicable parts of the program to their own division/region
Question 3: Items that had the highest value: Sharing best practices, networking among company's top talent & the Alliance Development Manager
Question 4: 100%, True – Plans to attend future meetings for FFT
Question 5: 100%, True – FFT enhanced their tools to continue to develop themselves as leaders within the company
Question 6: Suggestions for next meeting (listed below)

FFT Participant roster – see attached, completed

Book suggestions: Strengths Finder 2.0, Slight Edge by Jeff Olso – or- Question before the Question (QBQ)

Focus on Health Care Reform, ADM updates especially with the November election

Other key Management teams to present like the ADM, Cesar Melgoza (i.e. RM, Marketing, CAD/etc.)

Extension of best practices – How a FFT participant shares the information within their division/region and how a shared best practice has evolved within their division/region

Organization structure of each division

More focus on networking

Benefits & Metrics

Brief Best Practice from different Business Units

Division	Products	Best Practice
Biologics		Patient Education & Awareness Programs – bring audiences with common interest together. Speaker at support group meetings. Collaboration with local NMSS & MSAA.
Endocrine Care		Unable to participate due to the Endocrine National Sales meeting
Institutional Sales		Networking – “Who else questions to MDs?”, “Can you introduce me?” Knowing connections/political landscape & asking for help
Kaiser		Getting personal with your MD (I.e. cell phone/gmail account), Leverage linkd programs, Utilize Pharmacist to speak at multidisciplinary programs, ICUE/LCD
		On the behalf of SF Primary Care A: Focus on Utilization of Internal Resources to form Company Wide Partnerships (i.e. ADM, CGC, MOS, Marketing)
Oncology		Closely monitor NRx of Sutent-new pt. immediately becomes priority in call cycle, management messaging – duration of therapy/managing toxicities/treat-to-progression. Remove barriers.
Ophthalmic		Learn & Grow Opportunities: District shares presentation of best practice within district to their own peers. Ideas are self development, computer, organization, business skills, clinical, etc.
SF-Primary Care A		Unable to participate due to a special DSR meeting
SF-Primary Care B		Goal Oriented: District Business Plan, Pre-discussion, Discussion (customer focus & engagement, dialogue v. monologue), post discussion. Tracker: Track, Tailor, Target.
SJ-Primary Care A		Tracking Dashboard: Excel tool, one-stop shop, simple inputs (implementation tips: weekly, NRx, target, variables by product & market, etc.)
SJ-Primary Care B		Operating under the sphere of influence: speaker programs, utilizing our MDs sphere of influence
Psychiatry		Influencing the Environment: District Captain-Leaders within our own community-Stanford University
ADM		Definition of ADM, Methods, Success, Initiatives 2010, working together

Lessons

End Survey Results:

1. Question 1: 95% extremely satisfied / satisfied = Level of satisfaction with the event

2. Question 3: “Great news!” All of the Agenda Items were mostly ranked between Highest & High for value:

Networking

Guest Presentations by Managers

Presentations by FFT Colleagues

Executive Challenge

Leadership Discussion: “The Question behind the Question” by John Miller

3. Question 4: 100% strongly agree / agree - I see value in FFT and plan to role out applicable parts of the program to their own division/region

4. Question 5: 100%, True – FFT enhanced their tools to continue to develop themselves as leaders within the company

5. Suggestions for next meeting:

Guest speaker Suggestions/Discussions: Individuals for analytics/strategy, health care reform, VP presentation, marketing, Endocrine Division, How to interview what they look for a promotable candidate, leadership training, Discussion on medical groups, cross divisional collaborations, career pathways, company pipeline, develop a plan of sustainability/communication, Pillars discussion via PC, etc.
Increase communication among team
Rotate presentations – next time people who did present should present

Fewer presenters/more group time