A real estate CRM delivers immense business value to the construction industry. Be it stakeholders, builders, material suppliers, vendors, architects, or engineers, everyone stays up-to-date with current and potential customers. However, the market is choc-a-bloc with off-the-shelf CRM solutions. Such solutions may or may not augment business value for the real estate domain specifically. It is a wise move to invest in a CRM that is meant exclusively for their distinct needs.
What functionalities are needed?
Managing leads is one of the biggest success enablers for the real estate industry. The volume of leads you pursue and nurture will determine the degree of success you get in this domain. Some of the specific needs in the lead generation phase include –
1 – Sourcing leads through referrals and other approaches
2 – Ability to automate lead nurturing for repeat customers
3 – Effectively shortening the lead-to-close timeline with successful outcomes
Meeting these needs is a specialty of CRM for real estate. With such a CRM, you can enable better business processes, improved client communications, and successful accomplishment of lead generation in a quicker time. If you are looking to invest in CRM software for real estate, then you need the best ROI. In order to accomplish this objective, it is vital to know what you are going for.
List of features needed in a CRM for real estate
Like any other business, a vital KRA for real estate is its ability to sell. A web-driven and strategically built CRM will enable sales if it is equipped with the right set of features. Here is a list of features that you need to ensure are incorporated into the CRM for house builders.
1 – Impactful list management
With a CRM, you need to build lists quickly depending on various parameters like deals, offers, geographies, or demographic profiles of the prospects. A builder should be able to attach transaction documents and real estate building details with the listing. Such list management lets you send targeted marketing messages for better outcomes at the prospecting stage.
2 – Smooth third-party integration
Your system may already be using some software like MS Office or other document management systems. A good CRM should smoothly integrate with such third-party apps, so that information retrieval and sharing of details become simplified. This point lets your power up business operations and serve customers in a better way.
3 – Great contact management system
Contact management helps to streamline all interactions of a prospect or customer in a single unified view. Be it lead nurturing, customer details, services, and support details, and interactions with field staff, there are different sources of data generated at different points of time. CRM needs to maintain all the data in one place, so that the sales team deliveries successful outcomes, and the organization provides an elevated level of customer services.
4 – Drip marketing
When prospecting extends across a period of time, there needs to be a seamless movement from one marketing message at one point of time to another message at another point of time. All approaches to drip marketing such as follow up after cart abandonment or gentle nudge after a customer has visited a landing page. A good CRM needs to enable drip marketing so that the existing customer can have a brand recall value, and your team can reach out to them for another conversion campaign.
5 – Mobile compatibility
In this age of BYOD and mobile-centric business operations, the CRM should be responsive to mobile. It should be hosted on the cloud for universal access (with proper authorization, of course!) a mobile CRM will help realtors who are always on the road when they have to meet clients from different parts of the city. Such a CRM needs to be compatible with popular OS like Android and iOS for greater adoption.
To sign off
A CRM has proven to power up lead generation processed for different industries. If you operate in the real estate industry, then you should make sure that you don’t go for just any CRM software. You should ensure that the solution is equipped with the above features so that staying in touch with current and prospective customers becomes results-driven.