AI can move your business forward now and well into the future.
Artificial intelligence (AI) allows businesses to simplify some tasks that are considered mundane and automatic or routine. While in the past, companies have had to hire dozens or hundreds of workers in order to complete routine tasks, now AI allows businesses to complete tasks automatically. If it hasn’t made its way to your office yet, AI will soon, as it is quickly becoming invaluable in even the smallest businesses. Perhaps the greatest strength of AI is that it frees your employees to perform more difficult tasks and customer interactions. Want to hear how AI can benefit your business? Keep reading below in order to figure out how you can integrate AI into your business.
Each Customer Will Have a Tailor-Made Experience
Today’s consumers are looking for an experience with a business that is tailor-made to their wants, needs, and desires. AI allows businesses to customize a user’s experience based on their personal data, what they buy online, and information from their browser history. For AI, the routine task of a customer filling out their permanent information on a computer for a business to contact them is a thing of the past.
In addition to the customer having a personalized experience online through the use of AI, the way the company and the customer interact on social media will also change. Companies that use social media such as Facebook will more frequently target individuals for advertisements whose social media postings and browsing history indicate they may be ready for a particular product or service.
Businesses may also be able to use AI to predict customer behavior towards a business. AI can determine which customers are prepared to buy a product, or whether they are price shopping for a future purchase. AI can also determine whether a customer plans to purchase the product somewhere else.
AI also means that communication with clients doesn’t change when the doors close for the day. Chatbots are able to deliver 24-hour customer support, either through chatbots or through voice AI-powered business phone system. With the use of chatbots and interactive phone lines, customer data gathering is nearly constant, and businesses can use that data to improve their customer interaction and support.
Security and Fraud Prevention
The world is increasingly connected, especially as the level of individuals who have access to the internet has steadily increased over the last 10 years. Because the world is becoming more and more interconnected, the response to threats to the company must also increase. But because the sheer amount of threats is so high, many companies have a hard time keeping up. The level of security must of necessity increase because the level of hacking and fraud has also increased. Companies can use AI fraud protection to sense a problem coming before it even begins. AI can also help with voice and video recognition and processing to keep your company as safe as possible.
AI can also work with companies to find adversarial networks because the nature of both the hackers and the threat change every day. Because the network is always changing, companies must also change, and AI must change with it, in order to keep in step with the competition. There is so much data out there, it can be difficult to keep up with all the security. Artificial intelligence allows businesses to weed through data and sort the important threats from the threats that aren’t quite as credible.
Technology, Marketing and the Internet of Things
While some jobs, such as data entry, and customer service operators are expected to become extinct in the next 20 years, there is plenty of room for jobs that are based on unpredictability, rather than those jobs that rely on the mundane tasks that need to be completed.
For example, AI will help people find jobs that are innovative and need people to work them that are adept at technology. AI continues to streamline processes, but in doing that, it creates new jobs in technology and technology-related fields, such as smart software.
In addition to the creation of technology-driven fields and employment, AI will provide data insights for small businesses which means that businesses can receive information and analytics for far less than in the past. Increasingly AI is making it easier to ask questions and get answers justified through analytics. AI will help businesses sort data and categorize it, as well as sense patterns within the data and the predictive ability of data to sense future trends.
Speaking of trends, AI also making it possible for businesses to connect with the personal shopping feature of many IoT companies to have items delivered straight to the consumer’s mailbox. In order to keep up with the trend, businesses can also use AI to target customers who might be interested in their products or services and send information about the product to their emails or social media. It also means that for businesses, optimizing their purchases and the response to customers is crucial for a business to continue operation.
The integration of AI into facets of everyday business life is rapidly becoming more and more necessary if businesses are going to survive. While it seems difficult for a small business owner to integrate AI into a small business framework, business owners can start small. Perhaps the owner could try and work to integrate research and analytical information first with the help of AI. However, it also makes sense for a small business to try and integrate customer service information with AI so that customers can feel as if they are the most important person on the business’ radar. If a customer feels important, they are more likely to return to the business to give it repeat business --which is exactly what the business with AI is looking for. Businesses who want to integrate AI can pick from hundreds of applications to help them get started and jump in with both feet to the new and improved world of artificial intelligence.