If you are planning to launch a website for your small business, you naturally wish for everything to be spick and span, and for your online presence to reflect your business ideas. In a way, your website is the face of your business in the digital arena, so you need to make sure that the content matches your wishes, as well as that the website contains all the necessary segments to make it look both professional and attractive. The content-related strategy will, by and large, depend on your brand and ideas, but when it comes to the website’s organization, here are a few pointers on the most important segments.
A recognizable homepage
The first page your prospective customers will run into will most likely be the homepage, so it must be appealing. Its visual design is something to pay special attention to, so make sure you convey your wishes to the designers and consult them in case they have a more gripping solution. Your logo and brand colors should be the first element they will notice, and others you decide to include can be placed gingerly so as to add to the overall impression. On the homepage, you might decide to add a few words about the business (or you can create an ‘About Us’ page) or customers’ testimonies to back up the positive effect about your brand and products.
A gripping ‘About Us’ page
The ‘About Us’ page needs to tell a story about your brand but in a compelling manner. It shouldn’t be a simple list of years and events, but it also doesn’t have to be a melodramatic chronicle of your business endeavors. What you need is a creative story somewhere in the middle of this specter, one which will present your business story, your ideas and your struggles, peppered with a few interesting facts from your personal life, such as your hobbies, interests, etc. People enjoy such details since it makes the business machine behind the brand more tangible and relatable.
An informative legal page
Although you might think that people skip this page, you would be surprised by how many at least cast a quick look, if not read it entirely. This page represents a testimony about your business being legally protected, and customers can find both your and their responsibilities. When planning content for this page, you can look for customizable business document templates online which you can then adapt to your needs. Some of the essential legal forms on your website include ‘Terms and Conditions’, ‘Copyright Notices’, ‘Disclaimers’, and ‘Privacy Policies’.
An organized products/services page
Most people have concrete intentions: they want to look at your products or services, and not browse around your website. They come to check your offer, the prices, and delivery terms so this page needs to be well organized. Approach this task as if you were a customer – which categorization would make the most sense to you? If you have multiple products/services, it would be very useful to add filters so they can narrow the search based on what interests them the most (the price, the newest additions, etc.). Since there is a multitude of content everywhere around us, people value receiving straightforward information, so an organized product page is a great plus.
A detailed ‘Contact Us’ page
If you really want to help your customers, and if you have a physical address, your ‘Contact Us’ page should include that location on the map so they can see how to get to you without much fuss. In case you are a completely online business, make sure that information is clearly visible to save your customers’ time. Naturally, list all communication channels they can use to reach you – social media profiles, email addresses, phone numbers, etc. You can also include a ‘contact us’ form which they only need to fill in to submit it, but don’t forget to stress the approximate time when they will receive the response.
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