Certainly, just being visible isn’t something that will produce total success. Enron is a household name owing to its mismanagement. That said, the more visible you are, the better your chances of becoming a local staple. It’s worth noting that visibility overall should incorporate multiple facets.
On the one hand, branded products help facilitate visibility. Advertisement represents another way of getting visible. These are some of the most obvious tactics. Here, we’ll explore some other visibility strategies to help you most efficiently maximize the reputation of your business overall.
1. Community Outreach and Involvement
Community outreach makes your business a news item. Have you ever been to a local health fair? That’s essentially free advertising for all the healthcare facilities involved in the event. Newspapers will write up a column, and voila, you’re visible. Because of the web, being involved in such fairs propounds visibility across multiple channels.
If you’re not in the healthcare industry, this only does you so much good—here’s the point: find a way of involving your brand in charitable outreach. Doing so makes you newsworthy collaterally, which is some of the best free PR you can get. The cost of the event may well be made up through the free PR associated with it.
2. Customized Labels
Label customization has a lot of potential worth considering. Distinctive labels or packaging are very memorable—just think of the “crown royal” sack. One good option to help your brand stand out incorporates Deepking labels. These allow you to cost-effectively and conveniently personalize the labeling on products you produce across eCommerce platforms.
3. Taking a Social Stand
It’s important to be careful on this one. Taking a stand is a bit of a gamble, but it can really pay off. The thing is, it’s important to choose the actual popular option about what to take a stand on, rather than what prevailing pop-culture wisdom thinks is popular. Today’s popular culture doesn’t necessarily reflect the values of your core demographics.
Here’s what makes sense: figure out what the majority of customers you serve want, what they need, and what sort of social issues they care about. Once you’ve determined that information, take a visible stand and stick to it. True, you may well lose some customers who don’t agree with the stand you take. But you’ll gain many others.
This is definitely a risk, but if you do your homework and properly portray the stand you take, using professionalism throughout the process, there’s a high likelihood the move will pay off. Just remember: politicians and celebrities don’t always represent your core demographic.
4. Sponsoring Events
Beyond involvement with events like health fairs, should your business be large enough, you might go out on a limb and sponsor something. The “something” could be a comedy show, it could be a concert, it could simply be renting out a sports bar for a certain community to come and watch a certain sporting event.
Different regions have different idiosyncrasies which may specify some events over others. Given the pandemic lockdown restrictions, many social activities for students need the help of sponsors, donors, or other financial “angels”. Providing that help will put parents in debt to you. Should those parents be demographically-aligned, it’s a win-win for everybody.
Sponsored events, taking social stands, customizing labels, and reaching out in a way that involves your brand in your community represent some of the best ways to make your brand stand out to key demographics.
Standing out makes you a more likely choice over similarly-aligned operations that aren’t so visible. While visibility isn’t the only element in profitability that’s reliable over the long-run, it’s one of the biggest components.
So don’t rush it. Sit down, determine who you serve, determine what moves them, and which “moves” are available for your brand to take. Then, make a choice of several moves which may work, and lean on whichever ones do.