"Nobody ever got fired for buying IBM." That chestnut has morphed from sales proposition to object lesson on the perils of clinging to convention in less than a generation. We've ditched the dark suits and "sincere" ties of our father's IBM for black turtlenecks and jeans, and we've embraced the "think different" ethos of Apple's celebrated campaign : "Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in square holes. The ones who see things differently."
elBulli is a well-known restaurant famous not only for his chef, Ferran Adria, but also for being a creative organization in which every year more than a hundred elaborations are put in place.At elBul
Organisations in which employees are highly engaged experience significant benefits, many of which are beyond increased financial returns. Employees are more customer-focussed, more innovative,
Great innovators play with ideas. However, the ability to play with ideas is a rare skill. Instead in groups we see bumper cars of the mind. Most people don't know how to do any better.
Research shows that typical brainstorming is about 30% effective. Therefore, i developed the Thinking Innovative process that consists of the four stages of idea generation.
