Whirlpool Corporation recently added the “bow” to the rock-solid and deeply embedded Double Diamond process which focuses on discovery and development of new opportunities in the front end.
3M takes its Markets of the Future process from a cloistered analysis by corporate strategists to a global Web 2.0-enabled event, tapping the collective insight of 20,500 3Mers in over 60 countries.&n
What do kids know about creating a company anyway? Well, 3 24-yr old Brown University ('08) grads didn't know how to do it the "right" way, so they did it their way.
When Kraft Foods embarked on an important program to re-define its corporate purpose, vision and values, they decided not do it in a closed meeting room in Chicago but instead open up the process and
