"Since 1959, business schools have taken a more analytical and discipline-based approach than before," says Prof. Garvin in the same interview that I mentioned in the section "Problem." To understand how far this discipline-based fragmentation goes, it helps to look at the Harvard collection "Business Fundamentals Series Set" (http://hbr.org/product/business-fundamentals-series-set/an/6655BN-BUN-ENG), which include Competitive Strategy, Finance for Managers, Financing Entrepreneurial Ventures, Information Technology for Managers, Leadership for New Managers (2nd Edition), Marketing Strategy, Negotiation, New Product Development, Reading Financial Reports, Sales Management, Understanding Consumer Behavior, Understanding Costs, and Managing Human Resources. And that is a rough reflection of how business education is structured. Good luck putting all that together into a coherent "big picture!" The concept of strategy emerged as a response to that problem, but its roots in the military body of knowledge took us in the wrong direction. As a result, most people are left to their own devices when it comes to put together all the disparate pieces of the puzzle.The concept of strategy is in fact the latest materialization of the business community’s search for a universal formula for enduring corporate success.