Barrier:
Driver Behaviour Project

I need some advice as to where to set up a free full access forum for this project to collate ideas from around the world.

We want to change how drivers behave so that the road trip is more aimiable. Through good design of roads we believe we can encourage this.  The project will deliver an Interim Advice Note (IAN) to encourage design of roads which reinforce good driving behaviour. This is then incorperated into the Design Manual For Roads and Bridges (the industry design bible) If we create an IAN that is accepted, we will embed the consideration of driver behaviour into the design process.

Our approach will be to collaborate worldwide to capture good ideas through an open platform on the web. Interested people worldwide can input ideas and write potential ‘patches’ for the IAN (borrowing the idea from software developers) This is the route favoured by Gary Hamel as a method of capturing the largest amount of great ideas. We will also capture ideas from around the world which have and haven’t worked. Our early involvement will be to ‘point’ the right people to the forum and carry out active forum management. We will then run a workshop to collate these ideas into a meaningful document. This will overcome the tipping point to ensure buy in to the innovations and demonstrated best practice.

We feel our aim is to create a driving environment where we address two issues; the physical and social environment. This environment will positively reinforce good driving and naturally have a negative effect on anyone breaking the formal and social ‘rules’  with immediate and certain consequences. Expanding on this means we will look at physical changes to the environment like the chevrons used in the past and more subtle ideas to lever peer pressure amongst drivers on the network. We will also incorporate how to measure good behaviour so that we set what ‘good’ looks like.