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web2.0

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Consumer Attention Transforming Communications Organization - Marketing Challenges of Many2Many Communications

Consumer behavior patterns and influence spheres now extend beyond focus groups and interactions with service professionals.
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Hack by Ashish Jajoo on July 18, 2011
attention
user experience
UX
Digital Marketing
Marketing
organizational transformation
Consumer
Consumerism
social media
web2.0
web 3.0
9Comments

'Small' is desirable in workplaces - How to scale Small to Big without losing the advantages of small? (real case incl.)

This hack is pinpointing some ideas for how companies  - which stand in front of challenge of rapid growth - should go about scaling themselves without losing their engaging, entreprenerial and e
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Hack by Magdalena Pawlowicz on November 9, 2011
HR
talent
experiment
Leadership
web2.0
social
people
Business models