Social Entrepreneurship lead Corporate Social Responsibility and Social true reward system for sustainable capitalism
Educate social entrepreneurship into Stakeholders, Investors and Executive mangers. They must believe and buy in with corporate Social responsibility commitment, not just use as an instrument. In the long term sustainable operation, creating a social true reward system within the organization or collaborate with other firms. It will encourage Social responsibility commitment truly cross every level of employees, also increase corporate reputation and build social trust.
Lack of top level corporate ethic and social responsibility education lead to poor commitment and forming corporate strategy:
Stakeholders, investors and executive managements has only act and delivery the best interest to profit maximization, therefore leak of social contribution, sharing value and profit back to community has been forgotten.
Corporate Social responsibly is not new study area. It has been demonstrate in early 1970s. However, the importance of this argument was not been exposed till now. Some of the firms have progressively doing it, because of the industry benchmark requirement. It has been treated as one marketing instrument not a commitment as part of company cultures. Employees have not felt the citizenship to buy in.
Lack of innovation and creative solution to commit long term social sustainable influence:
Most company commonly donates money, goods to non for profit organization to act on behalf or collaboratively as donor to support a social project. It will return as credit back by sponsorship. It was only come from corporate level decision and marketing strategy requirement.
How do you contribute a corporate social responsibility from top to bottom cross every level of that origination? Or what a new form of model and system need to be setup?
Regain the social trust with taking social responsibility ownership in the long run.
Premise and act what should be doing. Corporate is no long driven by maximization of profit for stakeholders and investors as simple mission. Sharing the profit to public and employees, care of the social needs and sustainable environment resources has to be wired into corporate mission strategy.
Educate business ethic and fundamental sustainable social responsibly with entrepreneurs. They are the company owner and give executives direction how the corporate should go and what need to be achieved. To forming social entrepreneurship within the company is milestone and key for future corporate success.
Educate Executives with similar approach that needs to set commitment and buy in with moral consent. To deliver the same corporate culture from top to bottom cross every employee levels, that we need strong citizenship and transparency in the key message
Employees need to understand and commit with the same mission that firm has implemented. They will work closely with social community project, involvement build strong ownership reflects on the firm mission.
Work collaborates with other organizations into social project from corporate level. It will be set within corporate mission and strategy, which this action should be easier to action.
Engage with individual employees to make social commitment into individual level. Encourage and motive employees to contribute social responsibility with benefit returns. It require a social true reward system setup, that allow corporate to share profit and benefit to employees.
Individual firm could use their own products and services to reward employee who contribute voluntary based social responsibility project.
Such as, insurance company working with Non for profit organization for numbers of social projects, which are corporate level society responsibility. It sometime requires voluntary staffs to work on that mission. Corporate could set society true reward system motivate employee to experiencing the contribution in reality. Reward may include free content/travel insurance depend on number of hours or project that staff has achieved. We could see product offering is from existing firm. That is sharing profit to employee and another way of social care.
Another corporate may not have such luxury benefit to their staff. It may collaborate with other organization combine the benefit and contribute social responsibility together. Such as, a local pharmacy collaborates with accounting firm. Accountant going on a voluntary based mission, firm could offer their discounted retail medical products.
In addition, corporate may offer free general practitioner consultation to employees that complete committed voluntary work.
There are numbers of method to reward employees who contribute social responsibility as single, however representation to the corporate. Society would see an individual input and reflecting into the whole company culture and social responsibility. That is a long term investment
Top management has learned listen and understand the importance of social entrepreneurship and commitment social responsibility into corporate mission. Make corporate social responsibility not long just corporate action, it will cross every level. Each individual employee has the citizenship to contribute into society.
- Education and key massage need to be passed on to entrepreneurs.
- Review corporate mission alongside with corporate social responsibility, adjust with any issue.
- Bring corporate social responsibility to the board meeting and stakeholders need to commit one direction.
- Executive managers has to be buy in with this commitment and act in person, before deliver across to every level of the company
Implement true reward system and employee social commitment work into a department for testing
Creating good feedback and interest to others, which more people keen to be involved