Imagination is one of the key drivers to evolution, yet is underrepresented in today’s business models. I suggest that there are four areas that will benefit from the potential of imagination: aggregate group images, imagination in problem solving, communities of passion and employee engagement.
There is boundless literature outlining the potential of the use of imagination in organisations; however the key question is how to successfully incorporate it into a practical application. In this hack I recommend four useful uses of imagination; creating an aggregated view of the future, problem solving, as a key component in developing communities of passion, and in achieving better buy-in and engagement from employees.
- Creating aggregate images– a combination of a group of individual mental images to create a more diverse and superior view of the future. Most innovations require a collaborative creative effort and under the right conditions, teams make better decisions, develop better products and services and create a more energised workforce compared with employees working.
- Use of imagination in problem solving – ensuring that imagination takes a more pivotal role in the decision making role to ensure creativity and innovation. Imagination helps by focusing on solutions not on the problem, and visualisation enlighten and hones the dynamics of a projected scenario, mental imagery procedures enable decision maker’s to envision other future environmental conditions.
- Communities of passion – communities of people that are passionate about a topic, sharing visions and excitement for a product, problem or future. These communities encourage the sharing of experiences and knowledge in free-flowing, creative ways that encourage new approaches to problems and to challenge mental models.
- Employee engagement – a proactive approach to business engages and fully uses employee imagination. People are more engaged and creative when they are motivated primarily by the interest, enjoyment, satisfaction and challenge of the work itself.
- Vivid and broad mental models are developed by teams, envisioning the future and potential solutions or outcomes
- Creative problems solving, where employees are trained constantly challenge and rebuild mental models, and imagining new ways to understand the world that do not logically follow from past beliefs
- Organisations that nurture passion by creating a work environment that downplays the obstacles and fosters stimulants to creativity
- Using imagination to facilitate engagement and encourage employees.
- Top management need to show commitment to the importance of imagination in their organisations
- Education of employees to re-establish imagination into the organisation
- Creating the foundations for communities or groups of people to gather to share passion and ideas