Create a clearer, more compelling description of the MIX, its mission, and what people can do and have already done as part of the MIX community. Use video and photos to help tell the story. Elements to highlight might include: a more streamlined description of what people can do on the MIX; (2) Short description of the MIX (e.g., video describing the MIX in 60 seconds); (3) an organizing framework for MIX content that is compelling but more accessible than the “moonshots for management.”