Harness & Lever Social Media by Moving the MIX Platform to LinkedIn
While hacks and posts to the MIX can be punched out to twitter and other social media outlets, it would be interesting to find a way to bust out a full blown platform as a part of or create a seamless portal of connectivity to LinkedIn. I view my posts on the MIX to be professionally related & if they can become a part of my portfolio on my LinkedIn location, they would get much broader exposure to all of my contacts rather than just people who are members of the MIX.
What I would like to see is some way to make visible all my posts to all my contacts on LinkedIn and the capacity for me to set my privacy settings so they could even be made public as I do my profile. Right now, I would have to do it by adding each post to my publications section - which I suppose is a short term solution. But it would be very provocative to carve out a space which can boost the visibility of popular posts to the MIX, and may even lever a creative segment out of LinkedIn that moves beyond self promotion. It could be a win/win and perhaps a third win:
- Win 1 - more visibility for all your own posts to all your connections (their connections and so on)
- Win 2 - boosts exposures to the various MIX authors as people can migrate over to the MIX to view full blown posts
- And possible Win 3 - People who have never heard of the MIX find it on LinkedIn and join in the creative process.
perhaps, as Bruce says, we can figure out some ways to make post integration tighter with LinkedIn, Twitter, and maybe even other social platforms that contributors are using as well. It seems like LinkedIn and Twitter would definitely be the top two, but are there other places where you'd like people to be able to see a share your MIX content from outside the MIX? Maybe a way to do an RSS feed of your submissions that you could pull into your blog?
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I'm not sure if there already is a MIX Group in LinkedIn, but that could be a (low effort) starting point towards this idea. The LinkedIn groups tend to be fairly thriving, and as Aaron mentions they become part of your profile. I think this could be fairly organic to start - i.e. create the Group and have the mix staff post highlights of Mix content there to get things going. Promote the group among mix users, then mix users could share their stories from the mix in the group. Could also turn into the kind of Q/A forum that has come up on a couple of other ideas here.
It raises an important question - starting a community on a new platform/destination, or using an existing one. In this case, perhaps using linkedin for the social aspect of the mix could be a great balance.
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Thanks for this feedback Aaron, we've been thinking about how we could do some tighter integration with LinkedIn as well so these ideas are very helpful.
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I'm a marketer by profession and one of the things we would say was - "Get your shoppers' attention where they are".
I agree completely with Aaron with a single difference - I would go with integration with Twitter / Facebook and LinkedIn. Different people tend to prefer different networking portals and the more options you give them, the larger the potential audience.
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