Steve Denning is the author of the award-winning books, The Secret Language of Leadership (Jossey-Bass, October 2007) and The Leader's Guide to Storytelling (Jossey-Bass, 2005).
His new book, Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Century will be published by Jossey-Bass in November 2010. His new book, Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Century was published by Jossey-Bass in November 2010.
From 1996 to 2000, Steve was the Program Director, Knowledge Management at the World Bank where he spearheaded the organizational knowledge sharing program.
In November 2000, Steve Denning was selected as one of the world’s ten Most Admired Knowledge Leaders (Teleos)
SD : In this “world of relentless change, ferocious competition, and unstoppable innovation” that you describe in your new book, how is the relationship between an organization and its customers and employees changing?
GH: Firms have to start with a profound sense of what is really in the customer’s interests, not merely how do they delight them, but also: how do they serve their interests and do the right thing by them in every setting? That has to animate everything they do.
As a result, every industry in the world is being reinvented from the customer backwards. I wrote the first cover story for Fortune magazine in 1997 on the Web. My basic argument was that the Web was going to create a fundamental shift in bargaining power between producers and consumers. This is already happening. Thus you can record a television show on Tivo. You can go online and instantly...
To transform organizations so that they are fit for human beings--more inspiring and engaging and yet just as disciplined and even more productive--we need to understand why promising ideas for improving management developed in the 20th Century--such as teams, empowerment, delayering or innovation--failed to become a permanent part of the standard management repertoire.