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About
Katti Fields
Katti Fields
Executive Director, Enterprise Planning
at
Edmunds.com, Inc.
Stories, Hacks, & Barriers
Groundbreaking ideas and practices from Katti Fields
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Become a Social Samaritan: Rewarding employees for engaging with their social network at work
While the trend with most companies today is to block employee use of social network sites like Facebook and Twitter, Edmunds.com, Inc.
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Story by
Katti Fields
Katti Fields
on July 15, 2011
social media
social
Facebook
Twitter
viral marketing
Marketing
employee engagement
employee policy
acceptable use
1
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1880
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How a Shopping Cart Transformed the Way We Work: “User Centric & Employee Driven”
In 2010, Edmunds.com, Inc. faced slowing business growth and increased pressure to innovate from a highly competitive market.
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Story by
Katti Fields
Katti Fields
on July 9, 2011
Innovation
design thinking
user-centered design
design
product management
product design
product development
strategy
strategic planning
organizational change
