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Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer

Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.

Story by Stephen Remedios on January 1, 2013

Co-Authored By Aswath Venkataraman, Sandeep Ramesh, Shruti Kashyap, Shashwat Sharma, sonika malhotra , Chanakya Gupta

Project Bushfire

Innovation

employee empowerment

Idea Generation

insight

Power of Observation

Piloting

Active Experimentation

innovating innovation challenge

defining roles and responsibilities

Marketing

consumer goods

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Creative Barcode system set to accelerate trust based innovation worldwide

Creative Barcode, through open protection, brings trust based open innovation to professional creative industries worldwide.

Story by Maxine Horn on November 6, 2010

Idea generation models

Creative Commons

Creative Barcode

Intellectual Property

empowerment

creativity

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Idea Generation

Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer

Creative Barcode system set to accelerate trust based innovation worldwide