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"Soft" R&D: You don't have to be a geeky engineer to experience the thrill of inventing
TANDBERG breaks the engineers' monopoly on inventing by bringing its leaders, sales people, channel managers and sales engineers into "soft R&D labs." Their inventions are new "moves" that ge
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Story by
Erika Ilves
Erika Ilves
on May 26, 2010
Innovation
sales
Leadership
channel management
TANDBERG
soft R&D
learning and development
training