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Mesh Yourself! Why the Future of Business is Sharing

Jan 28 8am PST

Lisa Gansky, author of The Mesh: Why the Future of Business is Sharing and founder of Mesh Labs, on the sharing economy.

How can we tap into emerging digital technologies and the principles that undergird them (such as transparency, collaboration, meritocracy, open­ness, commu­nity and self-determination) to imagine the future of business?

For Lisa Gansky, that future is all about sharing. The Sharing Economy, what Lisa calls “the Mesh,” is taking root around the world in the form of thousands of businesses and organizations that understand and cleverly exploit the perfect storm of mobile, location-based technology, social networks, and an evolving ethos of community and citizenship.

The Mesh isn’t just about offering consumers more choices, more tools, more information, and more power—it’s also fundamentally transforming what it means to win, the nature of competition, and how value is created. Just as in kindergarten, sharing is not an optional activity. The Sharing Economy is infiltrating every realm of endeavor with inventive solutions in sync with the values of community, connection, sustainability, generosity, quality, and simplicity.

In this Maverick Hangout with Lisa Gansky, the author of The Mesh: Why the Future of Business is Sharing, founder of Mesh Labs, and chief instigator of the community, we explore the evolving landscape of the Mesh and dive into such questions as:

  • How does the Mesh transform what it means to win, how we create value, and the very nature of competition?
  • What does it mean to be a Mesh organization? What are the principles and values at the heart of the Mesh?
  • What are the shining examples of the Sharing Economy at work?
  • What can every leader and organization learn from the Mesh—how do even the most traditional, entrenched organizations migrate from the “ownership” model to the Mesh?
  • How do you “mesh yourself” as an individual leader, consumer, or contributor?

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maryann-farrugia's picture
Digital marketing can be very powerful and can help a business to be more successful. There are many platforms out there with regards to digital marketing such as blogging, social media etc.
phillip-griffin's picture
Digital technologies are quite helpful for every business organizations. Business owners are using these technologies to improve their marketing campaign, targeting business customers, and many others. Digital marketing is definitely a well-known strategy for business growth and it provides different types of opportunity to develop our marketing campaign.