What's a compelling experience?
I'm thinking something that leaves you spellbound and really inspired. TED had taken off in India recently largely because there are a whole lot of TEDx events happening and that on-ground in-person experience is driving more people to their website. They are getting more hits and shares on Facebook etc. Pecha-Kucha talks are also spreading, but they don't have an elegant online catalogue like TED does. There is a whole lot of great content and stuff on the MIX as well, but it is lacking 2 things: - Packaging - On-ground There are over a 1000 business schools in India. If you were to run a contest on a platform like this you would have heaps of entries and an amazing amount of energy. The people you have on this forum are some of the world's leading management thinkers. When I spoke about the MIX at one of my talks at the Indian school of Business, Hyderabad there was only one person in the audience who had heard of the MIX... So the two ideas I am throwing in here are: 1. The more visual the content, the more easy it is for people to take it in. So the MIX needs to become more visual and easy to navigate. 2. There's a limit to the experience you can deliver purely through an online platform, there has to be some on the ground, face-to-face element to the MIX as well