While the broad M-Prize Competitions and Hackathons are great, it would be interesting to experiment with a more surgical approach: narrowly or sharply defined events to attack specific problems faced by a particular industry, job function, or company. For example, a CEO might “bid out” a challenge his or her company is facing through a “CEO Challenge” in the hope that MIX community could help solve it (e.g., how do we “hack” our performance review process?)