Technology isn't the centre of web 2.0, people are. To create management 2.0, we need to enable change in the perspectives and behaviours of the people working within organisations.
Using Web 2.0 tenets such as crowdsourcing, gamification, and social rewards, Dogfooding 2.0 solves the problem of employees not supporting/using products and services of their company.If implem
Internet is an open, free and competitive space. And Web 2.0 has only amplify such virtues. To effectively leverage the Internet, organizations should therefore behave more like a democracy.