How does a Dell engineer’s job change when they get to talk to customers? It opens up an information flow so they can co-create something better. You have to earn the right to sell to somebody. That’s why Dell is building relationships with customers and becoming trustied advisors through the Dell...
To be successful and truly collaborative, knowledge-sharing systems require intuitive tools that connect people, reward participation, and align well with existing work and communication patterns.
While large segments of the American population have grown up in a connected world and are more comfortable with web and social networking technologies in their private lives, the companies they work
