A humble confession: I'm bored. As mind-implodingly, soul-suckingly, spirit-munchingly bored of business as Jason Voorhees probably is of Friday the 13th. Let me explain why, via a tiny theory. Porter's five forces , the 5 "C"s of marketing ? Forget it. I'd suggest that today, nothing characterizes...
Unilever is the second largest FMCG company in the world, with a huge environmental and social footprint. We are committed to growing in all our markets, but believe that growth and sustainabili
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"My Customer" is the platform Best Buy created to unleash and amplify the powerful voice of its 100,000+ frontline employees to share what they heard or learned from daily interactions with