A humble confession: I'm bored. As mind-implodingly, soul-suckingly, spirit-munchingly bored of business as Jason Voorhees probably is of Friday the 13th. Let me explain why, via a tiny theory. Porter's five forces , the 5 "C"s of marketing ? Forget it. I'd suggest that today, nothing characterizes...
I’m a capitalist by conviction and profession. I believe the best economic system is one that rewards entrepreneurship and risk-taking, maximizes customer choice, uses markets to allocate scarce resources and minimizes the regulatory burden on business. If there’s a better recipe for creating...
One of the most important roles to fill when trying to build a passionate community is the storyteller . Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller . From his post: -- "The reality is, however, that organizations...
Work can be fun. But until now there has been no systematic way to make it so. We analysed people’s motivation and built a taxonomy of 21 types of fun.
Manonamission.blogspot.com is a great collection of corporate mission statements. I recently used its search function to find examples of companies that prominently and publicly state something close to "people are our most important asset." Here's a partial list: Nestlé, Procter & Gamble, Land...