Understanding a company’s culture is a key component that leaders may ignore. When I took on a new role, an updated strategy was cited as top priority. What the team needed was a culture boost.
Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably also...
Is it possible to drive customer value and internal alignment at the same time? It is -- especially if you use a proven, powerful tool that we call the Value Roadmap.
So you've spent the past year or so setting up your business. You have your product line, your sales team, your documents are all in order - everything is ready and it's time to actually get going.
So often, we set our company policies with a desire to balance customer interests against our own. But what if we designed a company to be completely customer focused?
