Understanding a company’s culture is a key component that leaders may ignore. When I took on a new role, an updated strategy was cited as top priority. What the team needed was a culture boost.
Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough, slick enough, noisy enough, responsible enough. And, as rousing and convincing as those arguments are, you've probably also...
Is it possible to drive customer value and internal alignment at the same time? It is -- especially if you use a proven, powerful tool that we call the Value Roadmap.
If value chains are being transformed into value networks and hierarchies turn into collaborative communities, will traditional sales still be effective?