Too many organizations are operating with a terminally creaky design for unleashing human potential, says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us. Our newest MIX Maverick, Pink describes what's wrong with how we think about what makes people tick—and how to rethink what helps them soar.
"Nobody ever got fired for buying IBM." That chestnut has morphed from sales proposition to object lesson on the perils of clinging to convention in less than a generation. We've ditched the dark suits and "sincere" ties of our father's IBM for black turtlenecks and jeans, and we've embraced the "think different" ethos of Apple's celebrated campaign : "Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in square holes. The ones who see things differently."