"Nobody ever got fired for buying IBM." That chestnut has morphed from sales proposition to object lesson on the perils of clinging to convention in less than a generation. We've ditched the dark suits and "sincere" ties of our father's IBM for black turtlenecks and jeans, and we've embraced the "think different" ethos of Apple's celebrated campaign : "Here's to the crazy ones. The misfits, the rebels, the troublemakers, the round pegs in square holes. The ones who see things differently."
The work of leadership changes dramatically when wage slaves become artists, argues MIX Maverick and bestselling author Seth Godin. The best leaders make their organizations havens for heretics by suspending religion (rules) whenever possible and focusing on faith (deeper purpose).