Have the CEO Suspend the company cultue and politics (there's a process for this) for ten weeks, give the employees a risk free environment in which to communicate then have the CEO ask this question,
It begins with you! In the greater sense of all aspects there are no cultural differences. Many of today’s existing, foremost believed cultures are simply pictured by different markets environments.
Bestselling author and MIX Maverick Seth Godin makes a case for why all the value goes to artists today--and describes what it takes to do work as art.