Terms like "open innovation" and "customer-driven innovation" are all the rage and these strategies can certainly help organizations become more innovative.
Technology isn't the centre of web 2.0, people are. To create management 2.0, we need to enable change in the perspectives and behaviours of the people working within organisations.
Dell's marketing and communications organizations rely more and more on social media and community (SMaC), with some people blogging on internal or external sites, others developing community-focused
Directors would have to maintain active presence in an internal Facebook—accessible by and responding to everyone. People would know where their leaders are and what are their 'status', always
