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MIX TV
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2007
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Tongal: A 21st century business model for finding top talent and putting them to work on something they love
Tongal circumvents the traditional Madison Avenue system, by using the internet to bring together talent around the world, and the organizations who need them to create winning advertising.
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Story by
James DeJulio
James DeJulio
on July 26, 2010
crowdsourcing
advertising
prediction market
talent
disaggregation
experimentation
communities
creativity
Decision-Making
allocating resources
deploying knowledge
coordinating activities
sales and marketing
media and telecommunications
15
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2030
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Nobody’s as Smart as Everybody—Unleashing Individual Brilliance and Aligning Collective Genius
Rite-Solutions created a state-of-the-art “innovation engine” designed to provoke and align individual brilliance toward collective genius.
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Story by
Jim Lavoie
Jim Lavoie
on April 8, 2010
Rite-Solutions
Innovation
idea markets
collective intelligence
knowledge tethering
intellectual bandwidth
harvesting genius
relevance
communities
activism and advocacy
trust
Leadership
company culture
Decision-Making
setting strategy and direction
allocating resources
compensation and promotion
strategy
human capital
high-tech
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