Pretotypes are quick, cheap, revealed-preference tests to validate whether a breakthrough innovation is appealing to its market. Pretotype tests occur immediately after a breakthrough idea is bo
There are at least three very different types of innovation. A monolithic “one size fits all” approach to innovation will miss the mark and ignore key innovation approaches. In
There are way too many people in the wrong jobs sleep walking from one promotion to the next. In the past it was acceptable to 'settle' for a job that didn't tick all the boxes.