What does this mean, "get back to basics?" Who knows how to do this? It can be difficult if we have lost the knowledge older better way of doing business.
PARC made a radical transformation from a captive research center to a commercial open innovation business. This forced PARC to create a number of new practices in innovation management -- just t
At Statoil, we try to take reality seriously, not just a dynamic and unpredictable business environment, but also all the competent and responsible people in the company.
